I have been buying the standard available brands from [@] for years. I was out of my area and ran out so I had to buy this brand. The price was higher and at first was ticked that i had to buy it. Upon using i saw the difference. These discs last longer and do the job faster. The box is stronger and so storage is easier. Will buy this brand online now since the price difference online and in store is huge. My only complaint is that this company needs to get their product in more retail stores around town.